Document Tingz $ AW18 Goddess Print

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Between the fine lines..

Goddess collection SULDN AW18


Fly high baby AW18

Want to explore behind the process of the making in the collections and get a feeler of print euphoria?

Come in and have a gander.. get an insight in to the brain child of the SULDN world. 

Credit to a wonderful upcoming documentary photographer Richard Keller. One of the greatest things about collaborating with other creatives, is that you never know what your going to bring to life and that is an exciting process to be a part of. For Collaborations click here >>

 Enjoy X

 I like flowers and wearing hoops - SULDN 

I like flowers and wearing hoops - SULDN 

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The Inspiration for the Goddess Print...

Goddess Print in the making <3 

AW18

Between the fine lines...

Has anyone ever told you, its like a ball of fuzzing, repressed, creative energy bursting to be released. Some, might describe it like ejaculation.. but ew thats actually a bit gross. 

Its like a movie on repeat.. It goes over and over in your brain telling you this is the next thing you need to release- get it out of your body and make it come alive. 

So, she the 'Goddess' was brewing and brewing and it took me 12 months to design, but once she finally came alive, it was now time for the new idea to start pushing its way through my veins and pulsate until I do something about it. 

I would call it like a drug working in the opposite way.. a euphoric release in to the universe that will influence its purpose whilst your on to the next idea.

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Its like a movie on repeat...

'It goes over and over in your brain, telling you this is the next thing you need to release. Get it out of your system and make it come ALIVE'

 

 

 

 

 

 Theres something about The Diner that gives you a sense of 'I can do anything I want and eat anything I want and have a really good time in my booth'&nbsp;

Theres something about The Diner that gives you a sense of 'I can do anything I want and eat anything I want and have a really good time in my booth' 

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 Whats your favourite milkshake? Mine is MintChocChip&nbsp;

Whats your favourite milkshake? Mine is MintChocChip 

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I was born in Hackney and brought up in Portsmouth.. My parents were both tailors and worked in factories. I remember picking up my first pair of scissors - which I have kept and still use!

Being back here and living through London’s heartbeat, it allows me to channel in to my 90s self
  Diner &nbsp;we love u &lt;3&nbsp;

Diner we love u <3 

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 U plant me &amp; I'll plant you | Feb 2018-&nbsp;&nbsp;Richard Keller&nbsp;

U plant me & I'll plant you | Feb 2018-  Richard Keller 

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S.U.L.D.N

Thank you for taking the time to read our documentary we put together and hope you found some inspiration. The Goddess print is available to buy online at our shop >> 

Sera 

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SULDN X

SULDN X TOPSHOP

SERA ULGER LDN X TOPSHOP LIVERPOOL AW16

 Topshop X SULDN Launch event 'AW17 Gyptian Life'

Topshop X SULDN Launch event 'AW17 Gyptian Life'

Our last pop up event with TOPSHOP - launching our latest collection 'Gyptian Life' AW 16 in the heart of Liverpool city. 

We were welcomed by a friendly buzzing city and what a better way to launch one of hour happiest collections! 

Topshop asked us to collaborate and release our new range in there concessions department over the summer, we had the opportunity to connect with Topshops  customer and really have a great interaction with our new client base! 

No SULDN launch event is right without our classic party's we like to throw SULDN style of course.. so as we do, we threw a fashion show at the out of hours at Topshop one evening and invited all the fashion bloggers and had a private/ styling shopping event, so huge thanks to Topshop and the ladies who worked in to the eve with us! A massive thank you to all our models who couldn't of rocked the range as bad ass as they did! Thank you girls. 

And hugely important to mention our in house team who brought the vision together you were all part of the magic coming alive and was a huge contribution to making this collaboration possible, thank you all. 

 With a successful turn out and getting the opportunity to meet such inspirational lasses we had a blast!

Liverpool you are one magical city and we shall be back ;) 

Topshop we cant wait to show you our next collection and look forward to future collaborations! 

                                                                                                     <3

TOPSHOP Invites 2016

Confetti Crowd X SULDN Collaboration

We are so excited for our summer collaboration with the Confetti Crowd as we enter into it wearing our signature rainbow print and zig zag joggers.

 

Be

Bad 

Until

You're

Good

Confetti Crowd

 

Reunited and we are LOVING Heidi and Lulu in our SULDN Rainbow Ombre and Rainbow Tee, pairing perfectly with summer fresh accessories they are ready for summer in these perfect Confetti Crowd picks. 

 

Photographer- Maximilian Hetherington

Confetti Crowd
Confetti Crowd
Confetti Crowd

We had the pleasure of having the rainbow queen Heidi Petite at the Ulger Lab for SS15

Heidi Petite from hottest girl group Confetti Crowd joined the Ulger Lab to shoot our high summer SS15 range.

The day was surrounded by rainbows, laughter and Heidi's most amazing high pitched 'c'ya later'! 

In our dream team -

 Photographer - Maximilian Hetherington 

 Stylist - Chiara Conway .

 Model - Heidi Petite 

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My favourite piece is from the first look which was the Lilac Fish Maxi Dress. I love the way there was pink fur and super fun props!

Cannot wait to shoot with SULDN team again!
HEIDI PETITE
Shooting for Sera Ulger London was an amazing day with the a perfect team. The shoot was hilarious! The vibe was a perfect for shooting the SS15 colourful collection.